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Rochester Public Library

2018 Action Plans

 


View/Download the 2018 Action Plans document (in PDF form) 

 

Goal 1:  Grow Literacy and the Ability to use Library and Information Resources    J  L

Initiative A:  Children start school ready to learn to read and write.

Library Service Response – Create and Nurture Young Readers:  Growing Early Literacy

Objectives:

  • Parents understand the five early literacy practices
  • Children have  access to books and early learning opportunities where they are  
  • Community groups working on early literacy have enhanced collaboration with the Library.

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Provide bookmobile services that target neighborhoods where there are barriers for children using the main library.

Use new Policy Map Tools/GIS system process developed in 2017 in combination with bookmobile stop matrix tool.

Ongoing

Kim Edson

# of bookmobile visits

#bkm circulation

Use Policy Map or other GIS process to more accurately overlay bookmobile matrix factors (demographic, socio-economic & population density) to align bookmobile schedule to mission.

#Policy Map Analysis

# Schedule changes based on new data.

#Bookmobile usage patterns.

Matrix scores of bookmobile stops.

Follow up outcome measurement surveys.

H

A

 

 

All collection actions moved to one place – under Goal 2, Initiative A.

 

 

 

 

 

Initiative B:  Community members’ basic literacy needs are addressed

Library Service Response – Learn to Read and Write:  Growing Youth and Adult Literacy

Objectives:

  • At risk struggling readers improve their reading skills
  • Community has access to materials which support improvement in reading skills

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Strengthen and expand the Rochester Reading Champions program by

increasing thenumber of students, number of tutors and number of partners.

Implement Library Hub

 

Dec, 2017

Louise Moe
Gail Harris

# of volunteer tutors

# of students/participants

#of tutoring sessions

# of site locations

 

H

· 70-75% of RRC students will improve reading assessment scores by 20% (report increase in knowledge or skills and literacy skills) (B, J)

·

H

C

B

· 70-75% of students participating in RRC will report it as a positive experience (G)

 

Initiative C:  Information seekers get answers through greater assistance and relevant education

Library Service Response – Information Literacy:  Empowering Information Seekers

Objectives: 

  • Library users have “just-in-time” access to up-to-date resources and staff assistance both individually and in group learning sessions.

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Provide ongoing digital literacy training, continue to identify community need and further identify library’s role.

.

Ongoing

Louise Moe,

Kim Edson,

Heather Acerro

# of classes and drop-in sessions

# of attendees

Since attending I learned about

Since attending I feel more confident using

Since attending I have a better understanding of

A

C

H

G

B

 

 

 

 

 

Explore and implement one improvement to the website and/or catalog to meet the patrons’ need for information at the time of that need. (Example, Discovery)

What is area of access we want to improve?

 

December 2018

Louise Moe

Steve Mosing

Susan Hansen

Brian Lind

Keri Ostby

Depends on what improvement is implemented

H

G

C

B

A

 

 

Since using ---, I learned about –

Since using --, I learned about ---

Since using ---, I learned something new about the library

 

 

Explore linked data

Explore Discovery services

Explore NCIP, SIP2, Web Services, RLTA, Overdrive, and other ways of expanded cooperation between the SELCO and RPL systems.

December 2017

Andy Stehr

Steve Mosing

 

G

A

 

Determine whether increased cooperation is feasible and funding sources are identified. If possible produce a proof of concept.

 

 

Initiative D:  Students will have enhanced opportunities to help them succeed in school and beyond

Library Service Response – Succeed in School:  Developing Successful Learners

Objectives: 

  • Students build life and learning skills
  • Students have increased awareness of Library services and opportunities
  • The Library collaborates with youth serving organizations
  • Library staff continue to learn what students need to be successful

 

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Active involvement in Cradle to Career Initiative

 

Ongoing

 

Audrey Betcher

Heather Acerro

 

 

E

Progress on goals as identified by groups.Launch in 1st quarter, 2018

 

 

Goal 2:  Engage the Community    I    K    L   M  J

 

Initiative A:  Community members increase engagement through interactive programming and partnerships

Library Service Response – Satisfy Curiosity & Stimulate Imagination:  Supporting Lifelong Learning & Leisure

Objectives: 

  • Customers get material they want in the format they want and in a timely way
  • People engage in new programs that allow them to share knowledge and passion
  • The Library increases collaboration with community organizations and individuals

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

 

Find ways to engage the community with their knowledge and passions; Develop strategies and implement.

 

 

Ongoing

YS programming staff

RS programming staff in partnership with Ref. programming staff

 

# of programs and classes

# of partnerships

 

E

F

G

D

C

B

 

 

XX% of people attending a library program reported an increased knowledge or skills.

XX% of people attending a library program report an improvement in understanding of literacy services – early, basic, digital or information.

XX% of people attending a library program reported increased connections with others.

XX% of people attending a library program reported increased awareness of the community and its resources.

XX% of people attending a library program reported an increase in creative expression.

XX% of people attending a program reported a positive experience with the library.

 

 

Develop and implement a community reading initiative in partnership with Mayo Clinic and other community organizations to celebrate the 200 anniversary of Mary Shelley’s Frankenstein.

Oct. 2018

RS programming staff

# of Frankenstein community programs.

# of people attending Frankenstein programs.

# partnerships.

E

F

G

D

C

B

 

 

 

XX% of people attending a library program reported increased connections with others.

XX% of people attending a library program reported increased awareness of the community and its resources.

XX% of people attending a library program reported an increase in creative expression.

XX% of people attending a program reported a positive experience with the library.

 

 

Create and execute an Outreach Programming plan for Youth Services, including the BookBike and ArtCart in 2018 with a goal of X% of programs offered off-site.

 

Ongoing

Heather Acerro

# of BookBike visits

# of ArtCart visits

# of BookBike visitors

# of ArtCart visitors

# of items circulated

 

H

D

F

A

ndicators:

50% of people visiting BookBike reported an increase in access to library resources.

50% of people visiting the ArtCart reported increased connections with others.

50% of people visiting the ArtCart reported an increase in creative expression.

50% of people visiting the BookBike reported an increased awareness of library services.

 

 

 

Continue to develop programming to engage the community in creating histories, podcasts, music and other audio-recordings.

 

December 2018

Kim, Brian, Susan, Karen L, Lynette, Keri

# sound booth usage.

# of programs that use sound-booth and recording equipment.

\

 

H

E

D

A

 

B

 

G

 

  1. Xx% report using the sound booth and recording equipment helped them to XXX
  2. xx% of workshop attendees learned specific helpful techniques for recording using the sound-booth and library equipment.

Develop other program specific outcomes measurements.

 

 

 

Provide collections and resources to meet the educational, informational, and recreational needs of library users.

Ongoing

Louise Moe, Kim Edson, Heather Acerro

Keri Ostby

Collection size

# of items added

# of items added with reserves

# of discards

Circulation per capita

Holdings per capital

 

 

Collection turnover

ILL should be less than 3% of circulation

 

H

A

G

C

B

 

Compare with peer libraries in the PLDS report and strive for upper quartile. In-house use is evaluated as well.

 

 

Increase awareness of library by extending brand

Ongoing

Karen Lemke

% of items rebranded vs. those left to rebrand

 

Program surveys and library card application surveys.

Indicators: Pre-and-post surveys, conducted in January 2107 and January 2018.

XX% participants learning something new about the library

H

A

XX% of survey participants aware of SRP

 

Create an annual survey that we can compare from year to year.

 

Revise Summer Playlist for all ages based on feedback.

Ongoing

Heather Acerro

time spent reading/activities for each age group

 

# of books distributed

 

# completing program each age group

 

 

 

Working with UMR students offer health materials and programs in Spanish.

 

Apply for a grant and if awarded, pilot social worker in the library.

December 2018

Susan Hansen

# partners, # participants, # cultural minorities reached

E

D

B

 

 

75% of people who use a translated health resource or attend a Wellness program in a different language or use the library social worker report increased knowledge.

60% of people who use a translated health resource or attend a Wellness program in a different language or use the library social worker report increased feelings of connectedness with the community.

75% of people who use the library social worker report an increased awareness and understanding of the community and its resources.

 

Create assessments for Technical Services to establish baselines for materials backlog vs. TS work hours with timing studies for reserves and other materials workflow.

Dec., 2018

Keri Ostby

Baseline established of materials backlog vs. TS work hours

Timing studies for reserves process; TS workflow; and original cataloging

G

 

 

 

Initiative B:  Individuals feel part of the community through inclusion and connection

Library Service Response – Know Your Community:  Connecting Neighbors

Objectives: 

  • The Library grows as a community connection center
  • Increased opportunities for people of all ages, cultures, and abilities to connect and engage with others
  • The Library reaches people where they are to increase engagement and access
  • The Library reflects the diversity of the community in its collections and programming
  • The Library creates a more equitable community through partnerships and by offering programs and services to all

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Increase community connections and access to books through Neighbors Read Mini-Library programming and support

  • Continue to support mini-libraries by providing access to free books.
  • Expand program to a new target audience by mapping current mini-libraries and targeting underserved neighbhorhoods

 

December 2018

Heather Acerro, Jon Allen, Eric Tarr

# of books distributed to mini-libraries

# of new mini-libraries added

G

D

A

Survey participants in September 2018.

Indicators:

50% of Neighbors Read participants reported an increase in access to library resources.

50% of people participating in Neighbors Read reported increased connections with others.

50% of Neighbors Read participants reported a positive experience with the library.

 

 

Assess and expand opportunities with Service Enterprise action plans in each department

 

 

Ongoing

Marilyn Campbell

Number of action items implemented.

Number of new job descriptions created

Volunteer turnover is reduced.

XX% volunteers report increased knowledge or skills

XX% of volunteers report increased connections with others

B

 

D

Impact of new processes/procedures will be evaluated as they are implemented.

 

 

Continue to offer LGBTQ Safe Space training to community partners and other organizations. Explore cultural competency programs and training events.

Ongoing

Heather Acerro, Sarah Joynt

# of trainings offered

# of attendees

# of new partnerships developed

G

E

B

 

Indicators:

60% of people attending LGBTQIA training reported an increase in knowledge or skills.

30% of people participating in LGBTQIA training reported increased awareness and understanding of the community and its resources (example: programs)

85% of people participating in LGBTQIA training reported a positive experience with the library.

 

Operate a Harry Potter Alliance Chapter for all ages.

Ongoing

Heather Acerro, Sarah Joynt, Jon Allen, Eric Tarr, Kristi Robb

# of meetings held

# of attendees

# of registered members

# of activities

70% of HPA members report increased connections with others

90% of HPA members report a positive experience with the library

 

 

Initiative C:  Community members increase participation in and awareness of citizenship rights and responsibilities

Library Service Response – Be an Informed Citizen:  Increasing Civic Engagement

Objectives: 

  • People find information and support for citizenship
  • The Library provides opportunities for engagement related to civic issues

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Research and identify immigration and naturalization services for our immigrant communities.

December 2018

Purna Gurung

Robin Devries

# of feasible services identified

 

B

E

 

100% of staff who researched immigration and naturalization services reported an increase in knowledge to make an informed decision about feasible services RPL can offer to its immigrant community.

 

 

 

Initiative D:  Community members have expanded opportunities for creative expression and innovation

Library Service Response – Express Creativity:  Innovating Our Future

Objectives: 

  • New programs and forums identified to express creativity and innovation
  • Intergenerational partnerships are expanded

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

MakerSpace: Continue to explore the needs of the creative community and how the library can facilitate connections and creative activities.

Explore community partnerships with 125 Live and the arts community.

December 2016

Kim Edson
Lynette Perry

# of programs and classes

# of partnerships

# of volunteers used to present maker activities

D

B

Outcomes & Measurement:

 

G

F

E

XX% of people attending a library maker program reported an increased knowledge or skills.

XX% of people attending a library maker program reported increased connections with others.

XX% of people attending a library maker program reported increased awareness of the community and its resources.

XX% of people attending a library maker program reported an increase in creative expression.

XX% of people attending a program reported a positive experience with the library

 

Digitize Post Bulletin Morgue

Offer media conversion lab to the public.

 

 

Susan Hansen

# of participants

# of partners

# of items digitized

# of classes/training sessions

# of items converted

# of times PB morgue is searched

 

 

E

C

B

A

 

 

G

85% of people using the conversion lab report they had learned about how to convert media.

 

80 % of people using the PB morgue reported they were able to access more items from the library

 

 

Goal 3:  Build Infrastructure to Meet Community Needs    I   K  M   L   J

Initiative A:  Community members have access to space to meet community needs as defined by the rest of the strategic plan

Library Service Response:  All

Objectives: 

  • The Library expands its space to fulfill the strategic plan
  • The Library uses community and partner space creatively to fulfill the strategic plan
  • The Library incorporates community feedback into fulfilling space needs

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Advocate for space to meet community needs

Ongoing

Karen Lemke

Audrey Betcher

Strategies are identified.

H

G

E

D

A

 

Board needs to determine the direction.

Maintain aging infrastructure and upkeep required by increased usage.

Continue to advocate for an additional full-time Custodian to support expanded library usage.

 

Ongoing

 

 

May, 2017

 

 

 

 

 

 

Purna Gurung

Paul Jacobs

 

 

 

 

 

 

 

 

 

# of program attendance

# of events, classes and programs

# of patron using the library

# of patrons using spaces

# of room rentals

# of room setups and purpose

Meeting room surveys

# of work requests responded within 24 hours

 

G

A

 

XX%

XX% of people attending a program reported a positive experience with the library

XX% of people using spaces reported a positive experience with the library

XX% of people visiting the library reporting an increase in access to library resources.

Approval of full-time Custodian position by City Council

 

 

 

 

 

Explore options with the City of Byron

Nov, 2018

Audrey Betcher, Karen Lemke Purna Gurung

 

Work with Byron to determine if there is a role for the Rochester Public Library to help provide library services for the City of Byron that does not impact negatively on current service levels for the City of Rochester.

 

Study building hours

April, 2018

Audrey Betcher

Usage per day/hour

Summer vs school year usage

H

G

A

 

Make recommendation for the 2019 budgeting process.

 

Initiative B:  Community and staff access the digital world utilizing the latest technology

Library Service Response – Connect to the Online World:  Bridging the Digital Divide

Objectives: 

  • Patrons and staff have increased access to the latest and greatest technology
  • Patrons have free access to the Internet in order to meet daily needs

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Actively maintain automation infrastructure to reflect current technology based on the needs of users and staff.

Ongoing

Steve Mosing

A

Patrons and staff will have the technology tools to do their jobs; Maintain over 99.8% uptime on all systems. Measure response times. Evaluate the viability of the computer replacement revolving fund.

 

G

 

 

Budget Analysis

 

Expand mobile hotspot program

12/30/2017

Steve Mosing,, Andy Stehr, Keri Ostby
Louise Moe

# of hotspots

# of check outs

 

Length of waiting list

 

G

E

B

A

80% of users learned how to access the internet using the hotspot

80% of the users reported the hotspot increase my access to the internet

80% of the users reported feeling more connected to others in the community

80% of the users would recommend using the library hotspot to friends and family

 

Continually evaluate BLUEcloud cataloging option in Technical Services as their services change to better meet our needs.

12/31/2018

Keri Ostby, Emily Kittelson, Steve Mosing

 

A

G

 

Quarterly review of BLUEcloud cataloging.

IT Integration

Multi-Year

Steve Mosing

 

A

G

 

 

Service expectations will be met or even exceeded.

Advocate on behalf of library interests, give input to the IT Tech Group and coordinate implementation at the Library level.

BLUEcloud Circulation for Bookmobile

12/31/2017

Steve Mosing
Kim Edson

Evaluate possible usage of SirsiDynix’s web based circulation module for use on Bookmobile.

G

A

More responsive interactions with the ILS. Faster service to our customers.

 

 

 

Initiative C:  The community understands the benefits of the library and its services, and the community has confidence in the library’s stewardship and effectiveness

Library Service Response – All

Objectives:

  • Community members have better awareness of Library services and opportunities
  • Library staff participate in creating and implementing library messaging

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Implement Marketing Action Plans

December 2018

Karen Lemke

Extend library brand

Refine tiered marketing system

Review and updated Social Media Plan

Develop marketing/advocacy tool for Foundation and Friends (similar to St. Paul Position Paper)

H

Results of customer surveys

 

Review at least one process for increased efficiency and effectiveness

December, 2017

 

 

G

 

Provide adequate funding for core services

December, 2017

Audrey Betcher

Library maintains its percentage as compared to the entire city budget.

 

H

F

A

E

D

C

B

 

G

 

 

Implement surveys for outcomes measurements plan based on the logic models created in 2017.

Ongoing

AT

8 completed divisional logic models

Outcomes measurement plan

A

Measurements based on plan

 

February: Youth Services

March: Technical Services

June: Readers Services

Engage the community around an update of the Stratregic Plan.

December, 2018

Audrey Betcher

 

 

 

Initiative D: Community members experience excellent customer service through well-trained staff. 

Library Service Response: All

Objectives:

  • Leadership is developed.
  • Volunteers and staff are trained and supported.
  • A culture of learning, creativity, and customer service flourishes throughout the organization.

Actions:

Timeline

Responsibility:

Outputs:

Outcomes & Measurement:

Notes:

Administrative Team continues training for its own leadership development

Dec, 2017

Audrey Betcher

 

 

G

Results from Sirota survey improve

 

Examine existing hiring process and organizational culture and develop plans to remove barriers and expand recruiting

Dec, 2018

Audrey Betcher

# of applicants per posting

# of diverse hires by part-time and full-time job

G

 

 

Using overall RPL and divisional logic models, create a metrics/plan to prioritize services, projects, programs and align resources.

Dec, 2017

Audrey Betcher

 

G

 

 

 

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